Miscellaneous work for Mediagården
Graphic/Industrial/Exhibition/Interior design
Höganäs, Sweden
2020
My time at Mediagården was sweet but short. Due to the Covid-19 circumstances, we were several employees that unfortunately had to be let go of. During my time there I worked on two fun projects – a pop-up shop for Tuborg's annual release of their Julebryg christmas beer and a shop-in-shop concept for Zeta and their annual release of the Novello olive oil. Both are designed in X-board/Re-board, a paper fiber material which is the signature of Mediagården.
Above is an inverted version of the Tuborg snow pattern and the two versions are applied to the front and back of each board on the wall, creating a playful shift when walking past it.
To the left you see the classic Perikles illustration by Storm P. for Tuborg turned into a winter edition by me and then used as a wall decor in the pop-up shop.
Below is the in-store concept for Zeta – a geometrical group of displays – all of which are 3D-forms of the Zeta logo. Each year Zeta releases the first virgin olive oil of the season and this shop-in-shop experience gives customers the chance to be the first ones to try the olive oil.
